Customer loyalty program
Cefa / Celmar
Costa Rica & Panama
We designed and built a regional loyalty program so Cefa / Celmar could reward repeat customers and run promotions consistently across Costa Rica and Panama. The work covered the public-facing web experience, the rules and workflows behind earning and redeeming benefits, and the pieces needed to fit the program into how each market already operates. The goal was a single coherent experience for users while still respecting local processes, so the team can grow engagement without juggling disconnected tools.